Free Publicity by Linda Gallant and Gloria Boone
1. Submit your website to Google, Yahoo or other search engines. Make sure
that all of your pages have a title and use metatags so that your site can be
|Here is an example of metatags: |
<meta http-equiv="Content-Language" content="en-us">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="author" content="John Smith">
<meta name="description" content="The best cars for
<meta name="keywords" Content="Car reviews, Best cars, auto buying, top
rated cars, best sports cars, best autos, BMW, VW, Honda, Mazda, Ford,
<meta name="robots" content="index,follow" />
<title>Top ten cars </title>
The meta tags help search engines find the title, author, keywords and the
description of your site.
Try to give each page a different title. WC3 recommends keeping
the title to 64 characters. Use a title that is descriptive to
your users. Think of what terms they may search for when thinking of your title.
Author information can help some people find your website. Maybe they
remember your name from a meeting, conference or other event.
Descriptions should be clear. Limit your descriptions to around 150 words.
|Your descriptions will be displayed in Google: (The Search was |
for best cars)
Keywords should reveal the main words or topics covered on the webpage. Place
the most important terms in the beginning of your keywords. Within the keywords
many developers will use alternative spelling of keywords, plural words, localized terms,
slang or jargon from a particular field or industry. Keywords can be either
words or phrases separated by commas. Do NOT repeat the same word more than
three times because some search engines will look at repetition as abuse or
spam. Although keywords are overshadowed by other factors in search engine
ranking, keywords are now used for RSS feed tags.
Submit a site or URL to a search engines so that people can find your website:
Google is usually the fastest in listing your website. It is very common that
it takes a week to be listed.
In my experience, Yahoo and some of the other sites take much longer to list
Ask Jeeves- email the human editors at
2. Email some of your friends, relatives and
colleagues about your website. Including the url of your website in your email
signature so that interested people can just click on your url link.
3. Build a site maps so that the search engines
will index your pages quicker and better.
XML-Sitemaps.com help create a site
map automatically. Remember to update your sitemap when you have added many new
4. Publicize your site of MySpace, Facebook, or other social networks.
5. Write a press release telling other people about your website.
Business Wire ,Collegiate
6. Links are good. Have other websites and bloggers link to your site.
7. List your website on blog list such as Zimbio.com,
8. Place a video on You Tube or other video sites that relates
to your site.
9. Create an RSS feed. See for example- Feedburner
10. Eventually, as you get more traffic, submit your site to rankings services such as
of page-crawl site)