tag:blogger.com,1999:blog-27223708283805363142024-03-13T06:56:01.044-07:00Online TrendsGloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-2722370828380536314.post-31742448050666635142009-06-08T14:27:00.000-07:002009-06-08T14:30:30.905-07:00Policy on the InternetSeveral sites do a good job discussing policy issues concerning the Internet.<br />My top three favorite sites for policy are The Pew Internet & America Life, The Benton Foundation, and the Electronic Frontier Foundation.<br /><br />What do you think is an important policy issues about the Internet?Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com15tag:blogger.com,1999:blog-2722370828380536314.post-52300268726367378032009-06-08T14:24:00.000-07:002009-06-08T14:27:06.222-07:00Ineffective websitesAre there websites that you visit that are ineffective?<br />Maybe they do not respond to their audience or the content is really outdated.<br />Do you have some examples of ineffective websites?Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com13tag:blogger.com,1999:blog-2722370828380536314.post-2676883522717225792009-06-01T14:19:00.000-07:002009-06-01T14:23:57.183-07:00Images are importantGreat websites have wonderful images. One website that consistently has great images is the NASA website. See some of NASA's best images at <a href="http://grin.hq.nasa.gov/">http://grin.hq.nasa.gov/</a>.<br />What other websites have great images?Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com15tag:blogger.com,1999:blog-2722370828380536314.post-77063946885473436272009-05-20T13:30:00.000-07:002009-05-20T13:43:18.216-07:00Discuss one important event or person in the past 5 or 10 years of the Internet.Twitter, a micro blogging site, by Jack Dorsey launched in 2006. Twitter is one of the fastest growing sites on the Internet today. Recently, Marshall Kirkpatrick wrote that Twitter has just passed both the NYT and the WSJ in traffic numbers according to Compete and Quantcast. Will this just be the fad of the year or is twitter and microblogging here to stay?<br /><br />Discuss one important event from the past 5 or 10 year on the Internet.Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com21tag:blogger.com,1999:blog-2722370828380536314.post-84339818222680153162009-05-20T13:20:00.000-07:002009-05-20T13:22:59.118-07:00How do you use the Internet?How do you use the Internet?<br /><br /><br />PEW Internet and American Life has a quick survey you can take about your online activities.<br /><br />The Survey is at <a href="http://www.pewinternet.org/Participate?what-areyou-doing-online.aspx">http://www.pewinternet.org/Participate/What-Are-You-Doing-Online.aspx</a><br /><br />Do you use the Internet more for connecting to friends and family, for entertainment, for getting news, or for other purposes? Would you rather use email or IM? Do you tweet?<br /><br />Has the Internet improved your life or does it give you more things to do?<br /><br />Do you want to connect to the Internet when you are on vacation?<br /><br />How do you feel about the Internet?Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com33tag:blogger.com,1999:blog-2722370828380536314.post-17046784907110347502009-01-12T18:12:00.000-08:002009-01-12T18:15:31.664-08:00Top predictions for 2009<p><a href="http://www.louisgray.com/live/2008/12/10-predictions-for-2009-in-world-of.html">louisgray.com</a> has some predictions about Twitter, social media, Digg, and other companies in New Media.</p><br /><p><a href="http://www.wired.com/software/webservices/news/2008/12/YE8_web?currentPage=2">Wired</a> lists tools that will increase in importance in 2009. Identity management will increase with <a href="http://openid.net/what/">OpenID</a>, <a href="http://www.google.com/friendconnect/">Google Friend Connect</a> and <a href="http://developers.facebook.com/connect.php">Facebook Connect</a>. <a href="http://www.whatwg.org/specs/web-apps/current-work/">HTML 5</a> already is emerging to replace HTML 4.01, Lifestreaming with social network aggregators like <a href="http://friendfeed.com/">FriendFeed</a> will make gains in 2009. Location awareness application are predicted to increase.</p><br /><p> </p>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-53480142842719848092009-01-07T16:57:00.001-08:002009-01-07T16:57:18.054-08:00Ads on EdgeCheck out this SlideShare Presentation: <div style="width:425px;text-align:left" id="__ss_719048"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/geertdesager/ads-on-edge-presentation?type=powerpoint" title="Ads on Edge">Ads on Edge</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=economist-ads-on-edge-recession-1225787269595748-9&stripped_title=ads-on-edge-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=economist-ads-on-edge-recession-1225787269595748-9&stripped_title=ads-on-edge-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/geertdesager/ads-on-edge-presentation?type=powerpoint" title="View Ads on Edge on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/branding">branding</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/recession">recession</a>)</div></div>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-10373565587542254512007-11-15T04:27:00.000-08:002007-11-15T04:32:02.841-08:00New Trends in Online Advertising and PR<h2><b>New Trends in Online Advertising and PR</b></h2><br />At the National Communication Association Convention, Dr. Gallant and Dr. Boone are presenting a<br />short course on Online Advertising and Online PR. Find out about the latest in search, behavioral targeting and social media in advertising and PR.<br /><br /><p> <b>DOWNLOAD A COPY OF THIS PRESENTSATION</b>- <a href="http://infoacrs.com/NEWTRENDSONLINE.PDF">HTTP://INFOACRS.COM/ NEWTRENDSONLINE.PDF</a></p> <p>Please cite the Source-New Trends in Online Advertising and PR © 2007 Gloria Boone and Linda Gallant -and Share this report with your friends!</p>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-6398076709486937362007-05-02T11:34:00.000-07:002013-02-19T10:40:29.113-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<h2>
Free Publicity <span style="color: #999999;">by Linda Gallant and Gloria Boone</span></h2>
<br />
1. Submit your website to Google, Yahoo or other search engines. Make sure<br />that all of your pages have a <b>title and use metatags</b> so that your site can be<br />indexed.<br />
<br />
<br /><br /><br /><br /><table border="2" cellpadding="0" style="border-color: rgb(255, 204, 0);"> <tbody>
<tr> <td>Here is an example of metatags:<br />
<html><br /><br /> <br /><br /> <head><br /><br /> <meta http-equiv="Content-Language" content="en-us"><br /><br /> <meta http-equiv="Content-Type" content="text/html; charset=windows-1252"><br /><br /> <meta name="author" content="John Smith"><br /><br /> <meta name="description" content="The best cars for<br /> 2007."><br /><br /> <meta name="keywords" Content="Car reviews, Best cars, auto buying, top<br /> rated cars, best sports cars, best autos, BMW, VW, Honda, Mazda, Ford,<br /> Chrysler, Infiniti"><br /><br /> <meta name="robots" content="index,follow" /><br /><br /> <title>Top ten cars </title><br /><br /> </head><br /><br /> <body><br />
<br /></td> </tr>
</tbody></table>
<br />
<br /><br /> The meta tags help search engines find the title, author, keywords and the<br />description of your site.<br />
<br />
Try to give each page a different <b>title</b>. WC3 recommends keeping <br />the title to <a href="http://www.w3.org/Provider/Style/TITLE.html">64 characters</a>. Use a title that is descriptive to<br />your users. Think of what terms they may search for when thinking of your title.<br />
<br />
<br />
<b>Author</b> information can help some people find your website. Maybe they<br />remember your name from a meeting, conference or other event.<br />
<br />
<b>Descriptions</b> should be clear. Limit your descriptions to around 150 words.<br />
<br />
<br /><br /><br /><br /><table border="2" bordercolor="#ffcc00" cellpadding="0" style="width: 100%px;"> <tbody>
<tr> <td>Your descriptions will be displayed in Google: (The Search was<br />
for best cars)<br />
<br />
<div class="g">
<br />
<h2 class="r">
<br /> <a class="l" href="http://money.cnn.com/magazines/moneymag/bestcars/index.html" onmousedown="return rwt(this,'','','res','1','AFrqEzeNsjwKWlm5KUIgiX4r5dmoSjjO_Q','&sig2=k5WsTTxHHW5JSxP8c0R96w')"><br /> <b>Best Cars</b> 2006 – Top Rated <b>Cars</b>, Trucks and More from<br /> Money Magazine</a></h2>
<br />
<br /><br /><br /><br /><table border="0" cellpadding="0" cellspacing="0"> <tbody>
<tr> <td class="j"><span style="font-size: -1;">Money Magazine's annual look<br /> at the <b>best cars</b> on the market.<br /><br /> <span class="a">money.cnn.com/magazines/moneymag/<b>bestcars</b>/index.html<br /> - 46k - </span><nobr><br /> <a class="fl" href="http://72.14.209.104/search?q=cache:okrToGzey70J:money.cnn.com/magazines/moneymag/bestcars/index.html+best+cars&hl=en&ct=clnk&cd=1&gl=us"><br /> Cached</a> -<br /> <a class="fl" href="http://www.google.com/search?hl=en&pwst=1&q=related:money.cnn.com/magazines/moneymag/bestcars/index.html"><br /> Similar pages</a><span class="bl"> -<br /> <a class="fl2" href="http://www.google.com/search?hl=en&q=best+cars&btnG=Google+Search#" onclick="return gnb._add(this, 'http://money.cnn.com/magazines/moneymag/bestcars/index.html')"><br /> Note this</a></span></nobr></span><!--n--></td> </tr>
</tbody></table>
<br /></div>
<br />
<div class="g" style="margin-left: 2.5em;">
<br />
<!--m--><br />
<h2 class="r">
<br /> <a class="l" href="http://money.cnn.com/galleries/2007/autos/0702/gallery.consumer_reports_top_picks/index.html" onmousedown="return rwt(this,'','','res','2','AFrqEzdAxLhgh_N4UUyR20CNBbEdf4zMjQ','&sig2=8-vvXQMllSVt-WT7qIoHFw')"><br /> <b>Best Cars</b> 2007 - Consumer Reports | 1 | CNNMoney.com</a></h2>
<br />
<br /><br /><br /><br /><table border="0" cellpadding="0" cellspacing="0"> <tbody>
<tr> <td class="j"><span style="font-size: -1;"><b>Best Cars</b> 2007 -<br /> Consumer Reports. To be a 'Top Pick', a vehicle must score<br /> at or near the top of its category in Consumer Reports'<br /> testing, <b>...</b><br /><br /> <span class="a">money.cnn.com/galleries/2007/autos/<wbr></wbr>0702/gallery.consumer_reports_top_picks/index.html<br /> - 32k - </span><nobr><br /> <a class="fl" href="http://72.14.209.104/search?q=cache:9cy0FRNf7akJ:money.cnn.com/galleries/2007/autos/0702/gallery.consumer_reports_top_picks/index.html+best+cars&hl=en&ct=clnk&cd=2&gl=us"><br /> Cached</a> -<br /> <a class="fl" href="http://www.google.com/search?hl=en&pwst=1&q=related:money.cnn.com/galleries/2007/autos/0702/gallery.consumer_reports_top_picks/index.html"><br /> Similar pages</a><span class="bl"> -<br /> <a class="fl2" href="http://www.google.com/search?hl=en&q=best+cars&btnG=Google+Search#" onclick="return gnb._add(this, 'http://money.cnn.com/galleries/2007/autos/0702/gallery.consumer_reports_top_picks/index.html')"><br /> Note this</a></span></nobr></span><!--n--></td> </tr>
</tbody></table>
<br /></div>
<br />
<div class="g">
<br />
<!--m--><br />
<h2 class="r">
<br /> <a class="l" href="http://www.caranddriver.com/bestcars/10354/10best-cars-2006.html" onmousedown="return rwt(this,'','','res','3','AFrqEze2xor8GDYS0zRnjjYsDlwihxZ6XA','&sig2=tXh5ILfyWpGw1YNYPhlBSw')"><br /> 10Best <b>Cars</b> 2006 - 10Best <b>Cars</b> - <b>Car</b> and Driver<br /> January 2006</a></h2>
<br />
<br /><br /><br /><br /><table border="0" cellpadding="0" cellspacing="0"> <tbody>
<tr> <td class="j"><span style="font-size: -1;">To find reviews of the 10 <b><br /> best cars</b> of the year, visit <b>Car</b> and Driver. Our<br /> automotive hall of fame provides pictures, <b>car</b><br /> reviews and more., 10Best <b>Cars</b>.<br /><br /> <span class="a">www.caranddriver.com/<b>bestcars</b>/<wbr></wbr>10354/10<b>best</b>-<b>cars</b>-2006.html<br /> - 69k - </span><nobr><br /> <a class="fl" href="http://72.14.209.104/search?q=cache:mtrVM9HJulIJ:www.caranddriver.com/bestcars/10354/10best-cars-2006.html+best+cars&hl=en&ct=clnk&cd=3&gl=us"><br /> Cached</a> -<br /> <a class="fl" href="http://www.google.com/search?hl=en&pwst=1&q=related:www.caranddriver.com/bestcars/10354/10best-cars-2006.html"><br /> Similar pages</a><span class="bl"> -<br /> <a class="fl2" href="http://www.google.com/search?hl=en&q=best+cars&btnG=Google+Search#" onclick="return gnb._add(this, 'http://www.caranddriver.com/bestcars/10354/10best-cars-2006.html')"><br /> Note this</a></span></nobr></span></td> </tr>
</tbody></table>
<br /></div>
<br />
<br /></td> </tr>
</tbody></table>
<br />
<b>Keywords</b> should reveal the main words or topics covered on the webpage. Place<br />the most important terms in the beginning of your keywords. Within the keywords<br />many developers will use alternative spelling of keywords, plural words, localized terms,<br />slang or jargon from a particular field or industry. Keywords can be either<br />words or phrases separated by commas. Do NOT repeat the same word more than<br />three times because some search engines will look at repetition as abuse or<br />spam. Although keywords are overshadowed by other factors in search engine<br />ranking, keywords are now used for RSS feed tags.<br />
<br />
<b>Submit a site or URL to a search engines so that people can find your website:</b><br />
<br />
Google- <a href="http://www.google.com/addurl/?continue=/addurl"><br />http://www.google.com/addurl/?continue=/addurl</a><br />
<br />
Google is usually the fastest in listing your website. It is very common that<br />it takes a week to be listed.<br />
<br />
In my experience, Yahoo and some of the other sites take much longer to list<br />a site.<br />
<br />
Yahoo- <a href="http://search.yahoo.com/info/submit.html"><br />http://search.yahoo.com/info/submit.html</a><br />
<br />
MSN- <a href="http://search.msn.com/docs/submit.aspx"><br />http://search.msn.com/docs/submit.aspx</a><br />
<br />
Ask Jeeves- <span style="font-family: Verdana; font-size: 85%;"> email the human editors at<br /><a href="mailto:url@askjeeves.com">url@askjeeves.com</a></span><br />
<br />
<span style="font-family: Verdana; font-size: 85%;">2. <b>Email</b> some of your friends, relatives and<br />colleagues about your website. Including the url of your website in your <b>email<br />signature</b> so that interested people can just click on your url link.</span><br />
<br />
<span style="font-family: Verdana; font-size: 85%;">3. Build a <b>site maps</b> so that the search engines<br />will index your pages quicker and better.</span><br />
<br />
<a href="http://www.xml-sitemaps.com/">XML-Sitemaps.com</a> help create a site<br />map automatically. Remember to update your sitemap when you have added many new<br />pages.<br />
<br />
4. Publicize your site of MySpace, Facebook, or other <b>social networks</b>. <br />
<br />
5. Write a <b>press release</b> telling other people about your website.<br /><a href="http://www.prnewswire.com/">PR Newswire</a>,<br /><a href="http://www.businesswire.com/">Business Wire</a> ,<a href="http://www.cpwire.com/">Collegiate<br />Presswire</a>, <a href="http://www.capitolstrategy.com/">CapitolStrategy.com</a>,<br /><span class="link"><a href="http://www.profnet.com/">Profnet</a>,<br /><a href="http://www.marketwire.com/">Market Wire</a>, </span><br /><a href="http://www.csrwire.com/"><span class="link">CSR WIRE</span></a><br />
<br />
6. Links are good. Have other websites and bloggers <b>link to your site</b>.<br />
<br />
7. List your website on <b>blog list</b> such as <a href="http://www.zimbio.com/company/bloggers">Zimbio.com</a>,<br /><a href="http://www.blogflux.com/register.php">Blogflux.com</a><br />
<br />
8. Place a <b>video</b> on You Tube or other video sites that relates<br />to your site.<br />
<br />
9. Create an RSS feed. See for example- <a href="http://www.feedburner.com/">Feedburner</a><br />
<br />
10. Eventually, as you get more traffic, submit your site to <b>rankings services</b> such as<br /><a href="http://www.alexa.com/site/help/webmasters?&qterm=&p=Dest">Alexa</a> (buttom<br />of page-crawl site)</div>
Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com1tag:blogger.com,1999:blog-2722370828380536314.post-46627218846099004142007-05-02T04:00:00.000-07:002007-05-02T06:15:11.254-07:00Mergers in Advertising: Yahoo, Google, Microsoft are all buying.Why all the mergers and acquisitions in advertsing and in online market research? Yahoo, Google, MSN, and Nielsen are all involved in recent Mergers. The answer is more money can be generated from expanding networks of advertising and using predictive data about online buying and online buzz marketing. The advertising exchanges give publishers more options for targeting customers. <br /><br />Yahoo paid $680 million to acquire the other 80% of Right Media. Click Z reports that Yahoo will: " run the exchange (Right Media) as an independent operation as part of its advertising and publisher group. The Web portal also will employ the exchange to sell display ads across its own site as well as affiliate sites in its search ad network and the growing consortium of newspaper publisher sites the firm has aligned with. In addition, Yahoo will employ the exchange for the display ads it provides on Ebay." So Right Media helps Yahoo sell display ads and provide greater connections with other aligned companies like newspaper publishers and Ebay. The Right Media exchange is an advertising auction run in real time. About 1000 publishers use the 4 year old Right Media exchange.<br /><br />Eventually Yahoo will use behavioral targeting to connects advertisers with particular segments on the excahnge. These ads sell for more money. Brandweek explained that Yahoo is moving toward more behavioral targeting: "Nineteen of the top 20 consumer packaged goods companies use a four-year-old Yahoo! service called Consumer Direct that employs Nielsen's HomeScan unit to monitor the online behavior and purchases of 46,000 consumers, .... Yahoo! monitors the online activity of Consumer Direct users. Cara said Yahoo! looks at thousands of data points including sites visited and time spent online to compile a user profile. Yahoo! then uses findings from that sample to target its 477 million monthly visitors." This data then helps build predictive models of advertising and buying behavior from the smaller sample of 46,000 to the larger population of 477 million. As the predictive models improve, companies find that their advertising has more impact.<br /><br />Google paid $3.1 billion to obtain DoubleClick. Double Click specializes in display ads and is developing an advertsing auction exchange. The DART sysytem used by Double Click has about 1500 clients. Here is how Carol Krol described DART: "Founded in 1995 and originally called Internet Advertising Network, DoubleClick serves as the middleman between marketers and publishers in the online ad marketplace. Its product line, known as DART, enables agencies, marketers and media companies to target, deliver and track online advertising. It boasts more than 1,500 clients and handles ad serving for display ads, rich media ads, affiliate marketing and, more recently, search marketing."<br /><br />The New York Post reports Microsoft or the WPP Group want to buy 24/7 Real Media for $1 billion. 24/7 offers a Global Web Alliance of over 1,500 companies. 24/7 has been doing behavioral targeting since 2004, and has added geotargeting with zip codes to its services. 24/7's recent partnership with Dentsu in Japan adds to their attactiveness.<br /><br />In related news, Nielsen acquired the remaining part of BuzzMetrics and will buy NetRatings.Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-25376088463590504862007-04-13T17:31:00.000-07:002007-04-13T17:35:07.489-07:00Google to Acquire DoubleClick for $3.1 millionMOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.<br /><br />"DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising," Google CEO Eric Schmidt said.Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-30873612124336291392007-04-01T16:21:00.000-07:002007-04-01T16:21:51.933-07:00Mediarun: The Next Big Ad Medium: Podcasts<a href="http://www.mediarun.it/2007/02/next-big-ad-medium-podcasts.html">Mediarun: The Next Big Ad Medium: Podcasts</a>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-36931466588684161572007-03-25T05:33:00.000-07:002007-03-25T05:36:06.046-07:00Infoacrs.com has many updates on advertisingTake a look at <a href="http://infoarcs.com">Infoarc.com</a> for many updates about advertising, online advertising and online pr.Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-49244733882149006062007-02-25T07:09:00.000-08:002007-02-25T07:26:02.600-08:00Celebrities and BrandsWe all know that fame sells. Here is some evidence of the impact celebraties have on brands.<br /><br />"Marshall Cohen, chief industry analyst for the NPD Group, which tracks retail sales, says consumers will pay up to 25 percent more for celebrity branded products, and fashion is where you'll often find them."<br /><br />"Celebrity business has grown in the past decade tenfold," Cohen told <b><i>Sunday Morning</i> correspondent Tracy Smith</b>. "Years ago, there was less than 100 celebrity brands in a multitude of different industries. Today, there are well over 1,000 brands that have celebrity ownership and/or partnerships that cross all kinds of industries."<br /><br />Elizabeth Arden CEO Scott Beattie says: (Elizabeth)"Taylor's fragrance has sold more than $1 billion in the 15 years since it was launched. He said it is still the No. 1 celebrity fragrance in the United States."<br /><br /><br />Elizabeth Arden CEO Scott Beattie says: "We sold over $300 million globally in fragrances with Britney Spears over the last 2 1/2 years," Beattie said. "We sold over 10 million pieces of product around the world."<br /><br /><blockquote></blockquote>Sean "P Diddy" Combs' scent, "Unforgivable," was the fastest-growing fragrance of 2006. But that’s only part of his success. Combs’ Sean Jean clothing line raked in more than $400 million in retail sales last year. He's the poster boy for the latest star-powered trend, the celebrity business.<br /><br />Read more at: <a href="http://www.cbsnews.com/stories/2007/02/22/sunday/main2504633.shtml">http://www.cbsnews.com/stories/2007/02/22/sunday/main2504633.shtml </a><br /><blockquote></blockquote> <blockquote></blockquote>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-39483258758333655762007-02-18T03:45:00.000-08:002007-02-18T03:48:50.304-08:00Top 20 Celebraties in the Media<p class="MsoNormal">The Media is filled with news and gossip about celebrities. People have a public fascination with the rumors, the scandal, the victories, and the pursuit of celebrities. <o:p></o:p></p> <p class="MsoNormal"><o:p><br /></o:p></p> <p class="MsoNormal">Look at <a href="http://www.eonline.com/celebrities/101/index.jsp">Eonline’s</a> top twenty celebrities:<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>1. Anna Nicole Smith<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>2. Britney Spears<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>3. Jessica Simpson<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>4. <st1:city><st1:place>Paris</st1:place></st1:City> Hilton<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>5. Zsa Zsa Gabor<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>6. Angelina Jolie<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>7. Justin Timberlake<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>8. Jennifer Aniston<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>9. Tyra Banks<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>10. Nick Carter<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>11. Beyoncé Knowles<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>12. Carrie Underwood<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>13. Lindsay Lohan<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>14. Kristin Cavallari<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>15. Whitney Houston<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>16. Scarlett Johansson<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>17. Larry King<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>18. Marilyn Monroe<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>19. Christina Aguilera<o:p></o:p></p> <p class="MsoNormal"><span style=""> </span>20. Paula Abdul<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">How many were, are or will be in rehab?<o:p></o:p></p> <p class="MsoNormal">How many were involved in a scandal?<o:p></o:p></p> <p class="MsoNormal">Sex, drugs and Rock & Roll accounts for the majority of the top twenty listed.<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">Why do people notice them?<o:p></o:p></p> <p class="MsoNormal">Some are beautiful, some are fools, and some are in the news because of tragic or staged events. Their names are often unique.<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">Celebrities are the modern day equilivant of public royalty, the court jesters and wizards.<o:p></o:p></p> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">There provide average people with the topics of conversation. Blame them or praise them. They give people something to talk about.</p>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0tag:blogger.com,1999:blog-2722370828380536314.post-74526670563546667382007-02-17T09:27:00.000-08:002007-02-17T09:30:40.346-08:00New Media Trends<span style="font-size:180%;"><span style="color: rgb(255, 204, 102);">This blog will look at New Media such as:</span></span><br /><ul><li>the increase use of mobile devices</li><li>the increase in online personalization</li><li>the changing nature of online advertising</li><li>the new developments in PR</li><li>the globalization of online media<br /></li></ul>Gloria Boonehttp://www.blogger.com/profile/14966419634913696456noreply@blogger.com0